CSP Public Education Campaigns


According to the World Health Organisation, cultural and social norms are rules or expectations of behaviour within a specific cultural or social group. Studies conducted in different countries have highlighted that different cultural and social norms support different types of violence as shown below for e.g.
  

Child Maltreatment - Physical punishment is an acceptable or normal part of rearing a child (Turkey, Ethiopia)
 
Intimate Partner Violence - A man has a right to "correct" or discipline female behaviour (India, Nigeria) and physical violence is an acceptable way to resolve conflicts within a relationship (South Africa, China)
 
Sexual Violence - Sexual violence is an acceptable way of putting women in their place or punishing them (South Africa)
 

Youth Violence - reporting youth violence or bullying is unacceptable (United Kingdom) and violence is an acceptable way of resolving conflicts (United States of America)


 There is therefore a need to challenge norms that are supportive of violence. The public education component of the Citizen Security Programme is intended to encourage community action and involvement in changing attitudes and practices that  are favourable of violence.  Through a range of initiatives such as billboards, community walks and marches, publication of newsletters and production of short films, CSP's public education efforts are aimed at educating the wider community about the characteristics of a safe, healthy, functional community.  These efforts are usually led by the Community Action Councils in each community.

Below are a sample of CSP's public education efforts to-date:

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  Sogren Trace "Plan Your Family" campaign https://www.youtube.com/watch?v=nGTvn-vjVEQ

Enterprise Short Film (Mr. King) https://www.youtube.com/watch?v=AlYEi59WdOk
  Positive Signage project

Hand to Hand Production - Ads on bullying, school violence. https://www.youtube.com/watch?v=9PCS__Omb4A

To view the World Health Organisation's publication, please click here: http://www.who.int/violence_injury_prevention/violence/norms.pdf